SEO
Audit and technical optimisation so that your website ranks well on Google.
Service
Web acquisition: Google Ads campaigns
SEO takes time. Google Ads puts you at the top of the results as soon as the campaign starts, on the exact searches of your future clients, and you only pay when someone clicks your ad.
Setting up campaigns
- Research into the keywords your clients type
- Campaign and ad group structure
- Ad copywriting
- Geographic targeting, for example Paris and Île-de-France
- Budget and bidding strategy
Measuring what works
I set up conversion tracking (contact requests, calls, purchases) with Google Tag Manager and Google Analytics. You know exactly what each campaign brings in, and the budget can go to what works.
Pages that convert
An ad leads to a page on your website. As a developer, I can create or improve that landing page so it is fast, clear and designed to turn visitors into clients.
Monitoring and optimisation
Once live, campaigns are monitored and adjusted: keywords to exclude, ads to improve, budget to reallocate. I regularly send you a clear update on the results.
See also
Service Service Website development
Showcase websites, landing pages, web apps, e-commerce. Turnkey, with editable content if needed.
Service Updates and maintenance
Modernisation, new pages, fixes and technical updates.